iSteer SFA - Sales Force Automation

Technique of using software to automate the business task for field sales teams and to uncover more revenue opportunities.

Boost sales productivity and deliver connected customer service experiences


iSteer, SFA tools offer companies/distributors the ability to  make their sales team efficient and effective. This  system removes paper out of the process for field sales executives and replaces it with a feature-rich mobile application. This cutting-edge automation solutions is represented by a continuously evolving set of solutions and approaches that drive efficiency and effectiveness  along with back-end systems that manage data and content that is used in the process.


Smart automation makes it easier for field sales executives to focus on selling rather than documentation, processing sales and for sales managers to focus on enriching the sales strategy rather than administration.


The solution allows small and mid-sized distributors pick the modules that make the most sense for their particular kind of Sales analysis like  (route Planning, recording visits of sales executives, last purchased product, financial transaction, reverse communication on order taken and no sale reason, promotional activity, tracking eye level view on outlet products )

Sales Force Analysis advantages 

  • Customer Lists and Lead details – Route Planning 
  • Performance of field  sales executive  by Geo-Tracking of activities with live map views and historical movement
  • Pricing, Fast Moving SKU’s, Product catalogs for the available products
  • Tools to organize and plan field activities
  • Ability to create orders – Reverse communication 
  • Access to (product images) through Eye level view
  • Customer picture of success
  • All Post
  • Sales Team management
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Shell ICAM – lain Methven

Saves Time - no need to ask or chase for KPI's Helps focus on specifics - sector, products, KPI's Makes internal/ external MILO's more effective Strengths Trust & Collaboration Increases Accountability Provides a fantastic platform for success

Shell ICAM - lain Methven

Shell – Sujatha Rao

SAMi project has been selected for the Executive Choice Award this time! Congrats to all of you and your team for all the effort and agility you have shown in making this happen !! Looking forward to achieving many more such milestones in the future.  

Shell - Sujatha Rao