As the business world faces the brunt of several economic disruptions, channel managers and distributors are finding it difficult to...
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We are now firmly placed in the digital age where constantly shifting market demands and customer needs are causing products,...
In 2020, MicroStrategy’s Global State of Enterprise Analytics report outlined how 57% of organisations were leveraging data analytics to drive change and...
Today, over 88% of business leaders believe that customer engagement significantly influences their organisation’s bottom line. With the shifting focus from selling...
Brands opt to sell their products or services through indirect channels to increase their reach and drive up sales. In...
With the constant surge in eCommerce, it is becoming more prudent to add direct-to-consumer (D2C) capabilities to stay ahead. Over...
The relationship between a brand and its distributor is the foundation for optimal services. If a business does not have...
Today, businesses are aware that they need to evolve how they conduct and measure the success of their marketing strategy....
High-performing distributors and resellers owe their strong sales numbers to efficient management, rich experience, and proven strategies. However, as distributor...
Sales and marketing leaders often get torn between the merits of measuring marketing success over an extended period of time...
Almost every enterprise today is striving to develop brand solutions that are creative and inviting, so they can drive more...
It’s important to design a robust sales channel for a brand to stand out amid the competition. Today, customers take...
