With the constant surge in eCommerce, it is becoming more prudent to add direct-to-consumer (D2C) capabilities to stay ahead. Over…
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The relationship between a brand and its distributor is the foundation for optimal services. If a business does not have…
Today, businesses are aware that they need to evolve how they conduct and measure the success of their marketing strategy.…
High-performing distributors and resellers owe their strong sales numbers to efficient management, rich experience, and proven strategies. However, as distributor…
Sales and marketing leaders often get torn between the merits of measuring marketing success over an extended period of time…
Almost every enterprise today is striving to develop brand solutions that are creative and inviting, so they can drive more…
It’s important to design a robust sales channel for a brand to stand out amid the competition. Today, customers take…
Every brand owner dreams of channel excellence, but such performance is not easy to achieve. Changing relationships, evolving customer expectations,…
For modern consumer product companies, effective distribution channels offer essential business value. The channel is a pathway to market their…
McKinsey’s 2021 global survey of 2500 B2B companies reveals that only those that leverage next-gen tech and transform their sales…
There was a time when manufacturers relied on distributors to sell their products to customers across different geographies. Today, the…
The pandemic hit businesses hard with disruptions and additional costs on enabling workforce safety. Despite that, the retail industry saw…
