The Role of The Indirect Channel in Elevating Customer Engagement and Loyalty

Today, over 88% of business leaders believe that customer engagement significantly influences their organisation's bottom line. With the shifting focus from selling products to experiences, customer engagement has become extremely important. But…

Continue ReadingThe Role of The Indirect Channel in Elevating Customer Engagement and Loyalty

Designing the Optimal Indirect Sales Channel – The Role of the Product and the Choices of the Top Management

It's important to design a robust sales channel for a brand to stand out amid the competition. Today, customers take different routes to reach the point of purchase. However, businesses…

Continue ReadingDesigning the Optimal Indirect Sales Channel – The Role of the Product and the Choices of the Top Management