As the business world faces the brunt of several economic disruptions, channel managers and distributors are finding it difficult to attain transparent visibility into operations, reduce waste, optimise spending, and drive…
We are now firmly placed in the digital age where constantly shifting market demands and customer needs are causing products, services, and business models to evolve at a lightning pace.…
In 2020, MicroStrategy's Global State of Enterprise Analytics report outlined how 57% of organisations were leveraging data analytics to drive change and critical strategies. In fact, about 60% of companies were reported…
Today, over 88% of business leaders believe that customer engagement significantly influences their organisation's bottom line. With the shifting focus from selling products to experiences, customer engagement has become extremely important. But…
Brands opt to sell their products or services through indirect channels to increase their reach and drive up sales. In uncertain economic times, companies have been known to earn more…
With the constant surge in eCommerce, it is becoming more prudent to add direct-to-consumer (D2C) capabilities to stay ahead. Over the last decade, eCommerce has grown exponentially, which confirms its…
The relationship between a brand and its distributor is the foundation for optimal services. If a business does not have trusted distributors for purchasing, delivering, and reselling, it may not…
Today, businesses are aware that they need to evolve how they conduct and measure the success of their marketing strategy. However, the ground reality of making that happen is a…
High-performing distributors and resellers owe their strong sales numbers to efficient management, rich experience, and proven strategies. However, as distributor and sales channels become complex, companies find it harder to…
Sales and marketing leaders often get torn between the merits of measuring marketing success over an extended period of time or quantifying it based on short-term results. These are certainly…