Almost every enterprise today is striving to develop brand solutions that are creative and inviting, so they can drive more value and better customer satisfaction levels. This has led to…
It's important to design a robust sales channel for a brand to stand out amid the competition. Today, customers take different routes to reach the point of purchase. However, businesses…
Every brand owner dreams of channel excellence, but such performance is not easy to achieve. Changing relationships, evolving customer expectations, and widening skills gaps can all bring down channel efficiency.…
For modern consumer product companies, effective distribution channels offer essential business value. The channel is a pathway to market their products or services to the end consumer through a dramatic…
McKinsey's 2021 global survey of 2500 B2B companies reveals that only those that leverage next-gen tech and transform their sales model place themselves in a position to grow their revenue…
There was a time when manufacturers relied on distributors to sell their products to customers across different geographies. Today, the Direct-to-Consumer (D2C) model has reduced the manufacturer and retailer’s dependency…
The pandemic hit businesses hard with disruptions and additional costs on enabling workforce safety. Despite that, the retail industry saw sales volumes remaining on par or even slightly better than…
Distributors are facing an increasing number of challenges in a market that is ruled by constant change and disruption. Increasing competition, growing product portfolios, and evolving customer demands are compelling…
For distribution-focused companies across the globe, the post-pandemic phase is not translating to "going back to the normal." The supply chain challenges of the global pandemic along with changing customer…
Most brands primarily rely on distributors to sell their products to consumers. Hence, it's crucial to recognise their efforts and reward them.Sales compensation is one way to encourage the folks…