Digital Transformation – The Field Sales Perspective
We are now firmly placed in the digital age where constantly shifting market demands and customer needs are causing products, services, and business models to evolve at a lightning pace.…
The Role of The Indirect Channel in Elevating Customer Engagement and Loyalty
Today, over 88% of business leaders believe that customer engagement significantly influences their organisation's bottom line. With the shifting focus from selling products to experiences, customer engagement has become extremely important. But…
Why Digital Transformation is Harder When Brands Sell Through Indirect Channels
Brands opt to sell their products or services through indirect channels to increase their reach and drive up sales. In uncertain economic times, companies have been known to earn more…
Does the Coming of the D2C Age Mean Brands Can Succeed Without Channels
With the constant surge in eCommerce, it is becoming more prudent to add direct-to-consumer (D2C) capabilities to stay ahead. Over the last decade, eCommerce has grown exponentially, which confirms its…
Can Brand Leaders Ever Really Know the ROI of Their Marketing Spends?
Almost every enterprise today is striving to develop brand solutions that are creative and inviting, so they can drive more value and better customer satisfaction levels. This has led to…