Today, over 88% of business leaders believe that customer engagement significantly influences their organisation's bottom line. With the shifting focus from selling products to experiences, customer engagement has become extremely important. But…
Brands opt to sell their products or services through indirect channels to increase their reach and drive up sales. In uncertain economic times, companies have been known to earn more…
It's important to design a robust sales channel for a brand to stand out amid the competition. Today, customers take different routes to reach the point of purchase. However, businesses…
For modern consumer product companies, effective distribution channels offer essential business value. The channel is a pathway to market their products or services to the end consumer through a dramatic…