Digital Transformation – The Field Sales Perspective
We are now firmly placed in the digital age where constantly shifting market demands and customer needs are causing products, services, and business models to evolve at a lightning pace.…
Why Distributors Are Scared Of Digital Tools – And Why They Shouldn’t Be
There was a time when manufacturers relied on distributors to sell their products to customers across different geographies. Today, the Direct-to-Consumer (D2C) model has reduced the manufacturer and retailer’s dependency…
A Vision of Digital Transformation in the Distribution Channel
The term ‘digital transformation has now become a part of everyone’s vocabulary. Digital transformation can simplistically be defined as adopting digital tools and technologies to change how people interact and…