Why Adopting Data Analytics Is Harder for Organisations Selling Through Indirect Sales Channels

In 2020, MicroStrategy's Global State of Enterprise Analytics report outlined how 57% of organisations were leveraging data analytics to drive change and critical strategies. In fact, about 60% of companies were reported…

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The Role of The Indirect Channel in Elevating Customer Engagement and Loyalty

Today, over 88% of business leaders believe that customer engagement significantly influences their organisation's bottom line. With the shifting focus from selling products to experiences, customer engagement has become extremely important. But…

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Designing the Optimal Indirect Sales Channel – The Role of the Product and the Choices of the Top Management

It's important to design a robust sales channel for a brand to stand out amid the competition. Today, customers take different routes to reach the point of purchase. However, businesses…

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