Digital Transformation – The Field Sales Perspective
We are now firmly placed in the digital age where constantly shifting market demands and customer needs are causing products, services, and business models to evolve at a lightning pace.…
Does the Coming of the D2C Age Mean Brands Can Succeed Without Channels
With the constant surge in eCommerce, it is becoming more prudent to add direct-to-consumer (D2C) capabilities to stay ahead. Over the last decade, eCommerce has grown exponentially, which confirms its…
6 Things You Can Do to Empower Your Channel to Sell More
High-performing distributors and resellers owe their strong sales numbers to efficient management, rich experience, and proven strategies. However, as distributor and sales channels become complex, companies find it harder to…
Can Brand Leaders Ever Really Know the ROI of Their Marketing Spends?
Almost every enterprise today is striving to develop brand solutions that are creative and inviting, so they can drive more value and better customer satisfaction levels. This has led to…
Challenges of Managing Distribution Channels Sales Across National Boundaries
For modern consumer product companies, effective distribution channels offer essential business value. The channel is a pathway to market their products or services to the end consumer through a dramatic…
How To Make the Mobile the Most Powerful Tool for Field Sales
McKinsey's 2021 global survey of 2500 B2B companies reveals that only those that leverage next-gen tech and transform their sales model place themselves in a position to grow their revenue…
Why Distributors Are Scared Of Digital Tools – And Why They Shouldn’t Be
There was a time when manufacturers relied on distributors to sell their products to customers across different geographies. Today, the Direct-to-Consumer (D2C) model has reduced the manufacturer and retailer’s dependency…
Achieving Transparent Visibility Across Sales Operations Is Easier Said Than Done With Channel Sales
The pandemic hit businesses hard with disruptions and additional costs on enabling workforce safety. Despite that, the retail industry saw sales volumes remaining on par or even slightly better than…
The Resource Management Challenge for Modern Distributors
Distributors are facing an increasing number of challenges in a market that is ruled by constant change and disruption. Increasing competition, growing product portfolios, and evolving customer demands are compelling…
How Distributors Can Sell More
For distribution-focused companies across the globe, the post-pandemic phase is not translating to "going back to the normal." The supply chain challenges of the global pandemic along with changing customer…